Manuscript Details - IJARW2192

ManuScript Details
Paper Id: IJARW2192
Title: THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 6 Issue 1
Pages: 8
Published On: 7/7/2024 12:54:20 AM      (MM/dd/yyyy)
Main Author Details
Name: Huynh Le Cong Truong
Institute: Ho Chi Minh City University of Banking, Vietnam
Co - Author Details
Author Name Author Institute
Tran Van Dat Ho Chi Minh City University of Banking, Vietnam
Abstract
Research Area: Business and Marketing
KeyWord: Live streaming buying environment, cognitive reactions, affective reactions, impulsive buying urge, impulsive buying behavior.
Abstract: The purpose of this study is to determine the relationship between live streaming buying environmental factors, cognitive reactions, affective reactions, impulsive buying urge and impulsive buying behavior of customers in Vietnam through a survey of 498 customers shopping online via live streaming on the platforms Tiktok, Facebook, Shopee.… Research results have shown scarcity and vicarious experience positively impact cognitive reactions. Scarcity, vicarious experience, social interaction and social contagion positively impact affective reactions. Cognitive reactions positively impact affective reactions. Affective reactions positively impact impulsive buying urge, and impulsive buying urge positively impact impulsive buying behavior. The study also proposes some management implications to promote customers' impulsive buying behavior.
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IEEE
Huynh Le Cong Truong, Tran Van Dat , "THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM", International Journal Of All Research Writings, vol. 6, no. 1, pp. 6-13, 2024.
MLA Huynh Le Cong Truong, Tran Van Dat "THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM." International Journal Of All Research Writings, vol 6, no. 1, 2024, pp. 6-13.
APA Huynh Le Cong Truong, Tran Van Dat (2024). THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM. International Journal Of All Research Writings, 6(1), 6-13.
THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM
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THE RELATIONSHIP BETWEEN LIVE STREAMING BUYING ENVIRONMENTAL FACTORS AND IMPULSIVE BUYING BEHAVIOR OF CUSTOMERS IN VIETNAM

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