Manuscript Details - IJARW1790

ManuScript Details
Paper Id: IJARW1790
Title: MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 4 Issue 8
Pages: 7
Published On: 2/23/2023 2:12:18 AM      (MM/dd/yyyy)
Main Author Details
Name: Ngo Thi Nhung
Institute: Thai Nguyen University of Economics and Business Administration
Co - Author Details
Author Name Author Institute
Au Thi Dieu Linh Thai Nguyen University of Economics and Business Administration
Abstract
Research Area: Administrative sciences
KeyWord: consumer, organic food, product, price, place, promotion
Abstract: This study is to analyze the consumption of organic food products among consumers in Thai Nguyen City, Viet Nam according to 4Ps Marketing model. A quantitative research was conducted through a survey of 298 valid cases of consumers in Thai Nguyen city, Viet Nam. For the purposes of analysis, descriptive analyzes were chosen. The research results showed that safety and healthy are the important reasons for them to purchase organic food products. Price is the most prominent barrier to increased consumption of organic food. And consumers in Thai Nguyen City prefer to buy these products in the supermarket and organic food specialty stores.
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IEEE
Ngo Thi Nhung, Au Thi Dieu Linh, "MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM", International Journal Of All Research Writings, vol. 4, no. 8, pp. 75-81, 2023.
MLA Ngo Thi Nhung, Au Thi Dieu Linh "MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM." International Journal Of All Research Writings, vol 4, no. 8, 2023, pp. 75-81.
APA Ngo Thi Nhung, Au Thi Dieu Linh (2023). MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM. International Journal Of All Research Writings, 4(8), 75-81.
MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM
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MARKETING IMPLICATIONS FOR ORGANIC FOOD PRODUCTS: AN EMPRICAL RESEARCH IN THAI NGUYEN CITY, VIET NAM

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