ManuScript Details
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Paper Id:
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IJARW2657
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Title:
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GROWTH FACTORS OF RETAIL IN MICRO AND SMALL ENTERPRISES
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 11 |
| Pages: |
8
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| Published On: |
6/4/2025 9:17:46 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Reymark A. Menguito |
| Institute: |
Central Mindanao University |
Co - Author Details
| Author Name |
Author Institute |
| Ronel V. Sudaria |
Central Mindanao University |
Abstract
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Research Area:
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3rd District of Bukidnon, Philippines |
| KeyWord: |
Investment, Market Linkages, Government Regulations, Entrepreneurial Orientation, Marketing Practices. |
| Abstract: |
This study examined the influence of external factors—namely Access to Investment, Market Linkages, Government Regulations, Entrepreneurial Orientation, and Marketing Practices—on the growth of Micro and Small Enterprises in the retail sector. Employing a descriptive-correlational design, the study surveyed 350 Micro and Small Enterprise owners and managers in the third district of Bukidnon to assess the perceived impact of these factors on business growth, which was measured across dimensions such as revenue, customer base, profit margins, and market expansion. Descriptive findings indicated a moderate perceived influence of external factors, with Entrepreneurial Orientation rated as the least influential, while Marketing Practices and Government Regulations were viewed more favorably. Regression analysis revealed that the overall model was statistically significant, with Access to Investment, Market Linkages, and Marketing Practices emerging as significant predictors of Micro and Small Enterprise growth. These factors collectively explained a notable portion of the variance in business growth; however, they demonstrated a negative relationship with growth, suggesting that barriers to investment, limited market access, and ineffective marketing strategies may constrain enterprise development. Government Regulations and Entrepreneurial Orientation were not found to be statistically significant, indicating the need for further investigation into their potential roles. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Reymark A. Menguito, Ronel V. Sudaria, "GROWTH FACTORS OF RETAIL IN MICRO AND SMALL ENTERPRISES", International Journal Of All Research Writings,
vol. 6, no. 11, pp. 696-703, 2025.
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MLA
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Reymark A. Menguito, Ronel V. Sudaria "GROWTH FACTORS OF RETAIL IN MICRO AND SMALL ENTERPRISES." International Journal Of All Research Writings,
vol 6, no. 11, 2025, pp. 696-703.
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APA
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Reymark A. Menguito, Ronel V. Sudaria (2025). GROWTH FACTORS OF RETAIL IN MICRO AND SMALL ENTERPRISES. International Journal Of All Research Writings,
6(11), 696-703.
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GROWTH FACTORS OF RETAIL IN MICRO AND SMALL ENTERPRISES
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