ManuScript Details
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Paper Id:
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IJARW2783
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Title:
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PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 7 Issue 2 |
| Pages: |
7
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| Published On: |
9/6/2025 4:02:31 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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NGUYEN HUONG LY |
| Institute: |
NATIONAL ECONOMIC UNIVERSITY |
Co - Author Details
| Author Name |
Author Institute |
| TRAN NGUYEN TRUONG |
B.N. Bahadur Institute Of Management Sciences, University of Mysore |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Export promotion, Agricultural trade, RCEP, B2B marketing, Asian markets |
| Abstract: |
Asia has emerged as a strategic growth arena for Vietnamese agricultural exports, supported by strong regional demand and favorable trade agreements. This study examines a Vietnamese trading firm’s export-promotion practices to Asian markets during 2021–2024, combining theoretical perspectives on export promotion with an in-depth evaluation of real-world execution. Areas analyzed include customer finding, negotiation and contract implementation, after-sales service, and performance indicators such as revenue growth, contract volume, and product structure. Findings show notable progress, particularly in fresh fruit and dried noodle exports, yet constraints persist in digital marketing reach, operational capacity, and customer-retention systems. External opportunities—especially tariff preferences under the Regional Comprehensive Economic Partnership (RCEP)—offer a favorable environment for further market penetration. Strategic recommendations focus on enhancing digital marketing, strengthening market research capabilities, building long-term customer relationships, and investing in organizational resources. These measures aim to boost competitiveness, raise contract value and repeat purchase rates, and expand market share in Asia toward 2030. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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NGUYEN HUONG LY, TRAN NGUYEN TRUONG, "PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS", International Journal Of All Research Writings,
vol. 7, no. 2, pp. 97-103, 2025.
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MLA
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NGUYEN HUONG LY, TRAN NGUYEN TRUONG "PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS." International Journal Of All Research Writings,
vol 7, no. 2, 2025, pp. 97-103.
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APA
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NGUYEN HUONG LY, TRAN NGUYEN TRUONG (2025). PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS. International Journal Of All Research Writings,
7(2), 97-103.
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PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS
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Last downloaded on 09/09/2025
PROMOTING THE EXPORT OF AGRICULTURAL PRODUCTS FROM A VIETNAMESE TRADING FIRM TO ASIAN MARKETS: A CASE STUDY ANALYSIS
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