ManuScript Details
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Paper Id:
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IJARW2483
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Title:
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THE FACTORS INFLUENCING CONSUMER ELECTRONICS PURCHASING DECISIONS THROUGH LIVESTREAM ON THE TIKTOK PLATFORM: A STUDY IN HO CHI MINH CITY, VIETNAM
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 10 |
| Pages: |
12
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| Published On: |
4/9/2025 10:15:33 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Tran Ngoc Anh Thu |
| Institute: |
Ho Chi Minh City University of Banking, Vietnam |
Co - Author Details
| Author Name |
Author Institute |
| Tran Ngoc Thuy Tien |
Ho Chi Minh City University of Banking, Vietnam |
| Tran Thi Tuyet |
Ho Chi Minh City University of Banking, Vietnam |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Livestream shopping, TikTok, purchasing decisions, e-commerce, consumer behavior, online sales. |
| Abstract: |
The rapid growth of social media, especially TikTok, has created a new shopping trend through livestreams. This study aims to identify the factors influencing consumer electronics purchasing decisions via livestream on TikTok in Ho Chi Minh City. Data was collected from consumers through an online survey and analyzed using the SEM (Structural Equation Modeling) model. The findings provide a foundation for businesses to optimize their livestream sales strategies to attract and retain customers. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Tran Ngoc Anh Thu, Tran Ngoc Thuy Tien, Tran Thi Tuyet , "THE FACTORS INFLUENCING CONSUMER ELECTRONICS PURCHASING DECISIONS THROUGH LIVESTREAM ON THE TIKTOK PLATFORM: A STUDY IN HO CHI MINH CITY, VIETNAM", International Journal Of All Research Writings,
vol. 6, no. 10, pp. 40-51, 2025.
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MLA
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Tran Ngoc Anh Thu, Tran Ngoc Thuy Tien, Tran Thi Tuyet "THE FACTORS INFLUENCING CONSUMER ELECTRONICS PURCHASING DECISIONS THROUGH LIVESTREAM ON THE TIKTOK PLATFORM: A STUDY IN HO CHI MINH CITY, VIETNAM." International Journal Of All Research Writings,
vol 6, no. 10, 2025, pp. 40-51.
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APA
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Tran Ngoc Anh Thu, Tran Ngoc Thuy Tien, Tran Thi Tuyet (2025). THE FACTORS INFLUENCING CONSUMER ELECTRONICS PURCHASING DECISIONS THROUGH LIVESTREAM ON THE TIKTOK PLATFORM: A STUDY IN HO CHI MINH CITY, VIETNAM. International Journal Of All Research Writings,
6(10), 40-51.
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THE FACTORS INFLUENCING CONSUMER ELECTRONICS PURCHASING DECISIONS THROUGH LIVESTREAM ON THE TIKTOK PLATFORM: A STUDY IN HO CHI MINH CITY, VIETNAM
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Last downloaded on 13/04/2025
THE FACTORS INFLUENCING CONSUMER ELECTRONICS PURCHASING DECISIONS THROUGH LIVESTREAM ON THE TIKTOK PLATFORM: A STUDY IN HO CHI MINH CITY, VIETNAM
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