ManuScript Details
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Paper Id:
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IJARW2629
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Title:
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E-COMMERCE ADOPTION AND ITS INFLUENCE ON THE BUSINESS PERFORMANCE OF MICRO AND SMALL ENTERPRISES
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 11 |
| Pages: |
12
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| Published On: |
5/26/2025 6:48:06 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Ave Gail I. Guzman |
| Institute: |
Central Mindanao University |
Co - Author Details
| Author Name |
Author Institute |
| Ronel V. Sudaria |
Central Mindanao University |
Abstract
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Research Area:
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Commerce |
| KeyWord: |
digital tools, customer engagement, market reach, rural enterprises |
| Abstract: |
The study aimed to investigate how the adoption of e-commerce affects the business performance of micro and small enterprises . The research evaluates e-commerce adoption in terms of technology utilization, integration into business processes, customer engagement, and market reach. A descriptive-correlational research design was used, employing a survey questionnaire distributed to 358 randomly selected micro and small enterprises. Descriptive statistics, correlational analysis, and regression analysis were used to analyze the data. Results showed a moderate level of adoption and business performance. A significant positive correlation was found between e-commerce adoption and business performance. Customer engagement and market reach were found to be statistically significant predictors of business performance, with market reach exerting the strongest influence. The findings highlight the potential of digital tools to enhance MSE competitiveness and suggest the need for greater support in expanding e-commerce integration in rural areas. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Ave Gail I. Guzman, Ronel V. Sudaria, "E-COMMERCE ADOPTION AND ITS INFLUENCE ON THE BUSINESS PERFORMANCE OF MICRO AND SMALL ENTERPRISES", International Journal Of All Research Writings,
vol. 6, no. 11, pp. 539-550, 2025.
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MLA
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Ave Gail I. Guzman, Ronel V. Sudaria "E-COMMERCE ADOPTION AND ITS INFLUENCE ON THE BUSINESS PERFORMANCE OF MICRO AND SMALL ENTERPRISES." International Journal Of All Research Writings,
vol 6, no. 11, 2025, pp. 539-550.
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APA
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Ave Gail I. Guzman, Ronel V. Sudaria (2025). E-COMMERCE ADOPTION AND ITS INFLUENCE ON THE BUSINESS PERFORMANCE OF MICRO AND SMALL ENTERPRISES. International Journal Of All Research Writings,
6(11), 539-550.
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E-COMMERCE ADOPTION AND ITS INFLUENCE ON THE BUSINESS PERFORMANCE OF MICRO AND SMALL ENTERPRISES
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E-COMMERCE ADOPTION AND ITS INFLUENCE ON THE BUSINESS PERFORMANCE OF MICRO AND SMALL ENTERPRISES
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