Manuscript Details - IJARW2013

ManuScript Details
Paper Id: IJARW2013
Title: FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM
Published in: International Journal Of All Research Writings
Publisher: IJARW
ISSN: 2582-1008
Volume / Issue: Volume 5 Issue 8
Pages: 13
Published On: 2/2/2024 9:37:04 PM      (MM/dd/yyyy)
Main Author Details
Name: Hoa Quynh Nguyen
Institute: Ho Chi Minh City University of Banking, Vietnam
Co - Author Details
Author Name Author Institute
Tam Thanh Nguyen DUONG Ho Chi Minh City University of Banking, Vietnam
Abstract
Research Area: Accounting, Banking
KeyWord: digital banking services, commercial banks, consumers, Vietnam.
Abstract: The study was carried out in the backdrop of the development of digital banking services by Vietnamese commercial banks and the growing acceptance of these services by scientific and technology fields. As a foundation for their model proposals and study hypotheses, the authors used a theoretical framework connected to digital banking services, consumer behavior, and customer technology adoption behavior. The authors simultaneously employed quantitative research techniques, in addition to a formal survey of 287 science and technology professionals who used digital banking services. Primary data was then analyzed using the statistical program SPSS 22.0. According to the multivariate regression model's findings, the perceived importance of tangibles, perceived usability, security, affordable service costs, perceived behavioral control, and social impact all influence Vietnamese consumers' decisions to adopt digital banking services.
Citations
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IEEE
Hoa Quynh Nguyen, Tam Thanh Nguyen DUONG, "FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM", International Journal Of All Research Writings, vol. 5, no. 8, pp. 1-13, 2024.
MLA Hoa Quynh Nguyen, Tam Thanh Nguyen DUONG "FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM." International Journal Of All Research Writings, vol 5, no. 8, 2024, pp. 1-13.
APA Hoa Quynh Nguyen, Tam Thanh Nguyen DUONG (2024). FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM. International Journal Of All Research Writings, 5(8), 1-13.
FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM
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FACTORS AFFECTING THE DECISION TO USE DIGITAL BANKING SERVICES OF PERSONAL CUSTOMERS IN VIETNAM

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