ManuScript Details
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Paper Id:
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IJARW2655
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Title:
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CONSUMER TRUST, ATTITUDE, AND EXPERIENCE ON ONLINE PURCHASE DECISIONS
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 6 Issue 11 |
| Pages: |
11
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| Published On: |
5/29/2025 9:19:23 PM (MM/dd/yyyy) |
Main Author Details
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Name:
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Irish Jill G. Decatoria - Condino |
| Institute: |
Central Mindanao University |
Co - Author Details
| Author Name |
Author Institute |
| Daryl Jane A. Caballero |
Central Mindanao University, Musuan Town, Maramag, Bukidnon |
Abstract
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Research Area:
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E-commerce |
| KeyWord: |
Bukidnon, E-Commerce, Online Shopping Behavior, Rural Consumers, Consumer Engagement |
| Abstract: |
This study investigated the influence of Consumer Trust, Consumer Attitude, and Consumer Experience on Online Purchase Decisions among online consumers residing in District II of Bukidnon. With online shopping steadily growing in rural areas, understanding the factors that influence consumer behavior is crucial. A total of 484 respondents, predominantly aged 15-24 (61.5%) and female (71.5%), participated in the study. The majority of respondents were students (48.1%), followed by those with a high school education (39.1%). Most respondents had low to moderate income, with 65.3% earning below ₱5,000 monthly. Using a descriptive-correlational research design, data were gathered through a structured questionnaire measuring the levels and relationships of the identified variables. Results indicated that consumers in the area exhibited high trust in e-commerce platforms, positive attitudes toward online shopping, and favorable experiences. Platforms like Shopee and TikTok Shop were frequently used, and fashion & beauty products were the most commonly purchased. Correlational analysis revealed significant positive relationships among all variables, suggesting that improvements in one area could positively influence others. Multiple regression analysis identified Consumer Experience as the most influential predictor of Online Purchase Decisions, followed by Consumer Attitude and Consumer Trust. These findings underscore the importance of improving consumer experiences, fostering trust, and promoting positive attitudes to enhance engagement in rural markets. E-commerce businesses can leverage these insights to develop strategies that better serve the needs of consumers in rural and developing regions. |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Irish Jill G. Decatoria - Condino, Daryl Jane A. Caballero, "CONSUMER TRUST, ATTITUDE, AND EXPERIENCE ON ONLINE PURCHASE DECISIONS", International Journal Of All Research Writings,
vol. 6, no. 11, pp. 616-626, 2025.
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MLA
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Irish Jill G. Decatoria - Condino, Daryl Jane A. Caballero "CONSUMER TRUST, ATTITUDE, AND EXPERIENCE ON ONLINE PURCHASE DECISIONS." International Journal Of All Research Writings,
vol 6, no. 11, 2025, pp. 616-626.
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APA
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Irish Jill G. Decatoria - Condino, Daryl Jane A. Caballero (2025). CONSUMER TRUST, ATTITUDE, AND EXPERIENCE ON ONLINE PURCHASE DECISIONS. International Journal Of All Research Writings,
6(11), 616-626.
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CONSUMER TRUST, ATTITUDE, AND EXPERIENCE ON ONLINE PURCHASE DECISIONS
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CONSUMER TRUST, ATTITUDE, AND EXPERIENCE ON ONLINE PURCHASE DECISIONS
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