ManuScript Details
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Paper Id:
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IJARW2776
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Title:
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DETERMINANTS OF EMPLOYEE LOYALTY IN COMMERCIAL BANKS: A MULTIPLE REGRESSION ANALYSIS IN HO CHI MINH CITY, VIETNAM
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| Published in: |
International Journal Of All Research Writings |
| Publisher: |
IJARW |
| ISSN: |
2582-1008 |
| Volume / Issue: |
Volume 7 Issue 2 |
| Pages: |
10
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| Published On: |
8/19/2025 1:23:52 AM (MM/dd/yyyy) |
Main Author Details
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Name:
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Nguyen Thu Huyen |
| Institute: |
Vietnam Aviation Academy |
Co - Author Details
| Author Name |
Author Institute |
| Bui Thien Khanh |
Ich Nhan Pharmaceutical Company Limited |
Abstract
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Research Area:
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Business and Marketing |
| KeyWord: |
Employee loyalty, rewards and benefits, ưork-life balance, career development, organizational commitment |
| Abstract: |
This study identifies the factors affecting employee loyalty at commercial banks in Ho Chi Minh City through multiple regression analysis. Four independent variables including rewards and benefits (RB), work-life balance (WB), career development (CD) and organizational commitment (OC) are considered to impact employee loyalty (EL). A survey of 200 employees at 10 large banks showed that all four factors have positive impacts, of which RB is the strongest (β = 0.326). The model achieved Adjusted R Square = 0.666, explaining 66.6% of the variation in EL. The results suggest that improving compensation, work-life balance, career development and organizational commitment are important strategies to retain employees in a competitive banking environment |
Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Nguyen Thu Huyen, Bui Thien Khanh , "DETERMINANTS OF EMPLOYEE LOYALTY IN COMMERCIAL BANKS: A MULTIPLE REGRESSION ANALYSIS IN HO CHI MINH CITY, VIETNAM", International Journal Of All Research Writings,
vol. 7, no. 2, pp. 42-51, 2025.
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MLA
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Nguyen Thu Huyen, Bui Thien Khanh "DETERMINANTS OF EMPLOYEE LOYALTY IN COMMERCIAL BANKS: A MULTIPLE REGRESSION ANALYSIS IN HO CHI MINH CITY, VIETNAM." International Journal Of All Research Writings,
vol 7, no. 2, 2025, pp. 42-51.
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APA
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Nguyen Thu Huyen, Bui Thien Khanh (2025). DETERMINANTS OF EMPLOYEE LOYALTY IN COMMERCIAL BANKS: A MULTIPLE REGRESSION ANALYSIS IN HO CHI MINH CITY, VIETNAM. International Journal Of All Research Writings,
7(2), 42-51.
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DETERMINANTS OF EMPLOYEE LOYALTY IN COMMERCIAL BANKS: A MULTIPLE REGRESSION ANALYSIS IN HO CHI MINH CITY, VIETNAM
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DETERMINANTS OF EMPLOYEE LOYALTY IN COMMERCIAL BANKS: A MULTIPLE REGRESSION ANALYSIS IN HO CHI MINH CITY, VIETNAM
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